Project Description: The mission of KAAPA, a farmer-owned cooperative, is to create value-added agricultural marketing and processing opportunities for the products and services provided by its independent producer members.

The members of KAAPA possess diverse untapped resources (trails, hunting/fishing areas, vineyards, etc.), which would require immense marketing to promote individually. However, KAAPA Country Adventures has emerged as an endeavor to catalogue, coordinate, and promote these resources in a manner that would attract the general consumer along with providing additional revenue for the resource owner.

The goals of KAAPA Country Adventures are to Conduct the required business planning for a comprehensive agritourism program which provides KAAPA members with the opportunity to generate additional revenue and the public with the opportunity to experience new and unique rural attractions and events Secure a broad and adequate inventory of unique resources to market to the public by having members register such resources through the KAAPA Country Adventures program.

Project Goals: The goals of the KAAPA Country Adventures Website project are to

Encourage use by the consumer and resource owner generating additional revenue for the resource owner and more opportunities for the consumer
Provide a positive first impression to the consumer so they will anticipate a good experience and be more willing to return
Enhance the perceived value of the program, and
Expose and create new opportunities to both the resource owner and the consumer.