Client Profile:
Jacob North is a commercial printer located in Lincoln, Nebraska. Founded in 1888, Jacob North has had a long and successful history of putting ink on paper. The company currently supports printing and production services for a variety of clients.

Project Opportunity:
Jacob North seeks to move forward in the digital age and transition from its traditional product-driven business to a diverse process and service organization. As a communications provider, Jacob North hopes to improve the inefficient marketing strategies used in today's industries. The company's end goal is to provide a way to be heard above the noise by supplying a marketing solution to companies with limited and unfocused marketing resources.

Project Solution:
The Jacob North Closed-Loop Sales and Marketing System will utilize multiple sources of information, such as enterprise information systems and public marketing databases to segment the market, distribute information through targeted communication channels and retrieve real time feedback from the consumer. The system will provide users with a clean and fluid interface to attract new customers while retaining their current customer base. Features will be designed to be insular and straightforward, allowing users with limited technical skills to efficiently manage their customer relationships.

Technologies:
Grails
Google Web Toolkit