Client Profile:
Mutual of Omaha offers a wide range of financial products and services to its customers. The Direct to Consumer (DTC) Organization at Mutual of Omaha is responsible for Direct Marketing to prospective customers by various marketing channels, such as Direct Mail, Telemarketing, and the Web. Mutual of Omaha markets products directly and through third parties such as clubs and organizations, financial institutions, and non-financial institutions.

There are approximately 300 DTC campaigns planned and held each year, which range from several thousand solicitations to over 30 million solicitations in a single campaign.

Project Opportunity:
The Raikes School Design Studio team will be redesigning and updating a DTC Budget Tool to assist the client in developing budgets for several types of marketing campaigns used by the company. The existing DTC Budget Tool is outdated and difficult for marketers to use. The new system will be a secure, role-based web application that can be used on the company's internal network. Additionally, the system will be compatible with the client's current database and internal software restrictions.

Project Solution:
By redesigning the current DTC Budget Tool, Mutual of Omaha will see a savings in the time employees spend on the system. In addition, the system will eliminate the need for manual updates to budget data. Mutual of Omaha will also see improvements in their overall campaign budgeting processes through the additional features added by the Raikes School Design Studio team.

Technologies:
Java 1.4 & Java Server Pages
WebSphere Application Server 6.1
IBM DB2
Struts 1.1
Role-Based Security
64-bit Triple DES Encryption