Eliteform | Nebraska Global
Raikes alumni Nate Lowry and Brian Zimmer, along with Ben Rush, began exploring the potential for leveraging 3D depth cameras after Microsoft partnered with PrimeSense to commoditize what was once a very expensive technology. In the summer of 2011, an opportunity was identified while collaborating with the Huskers to apply this technology to create the first holistic strength and conditioning system combining workout management, real-time feedback while lifting, automatic storage of lifting results, and video replay for form analysis.
The EliteForm team was expanded with other Raikes alumni and Nebraska Global personnel. EliteForm made its market debut six months later at the National Strength and Conditioning Association's annual Coaches Conference. Through the course of the project, patents have been filed based on the core computer vision algorithms developed to process the depth images from the cameras. EliteForm's platform involves more than just software—custom hardware was designed to seamlessly embed technology as part of the athlete lifting experience at each lifting station. Each PowerTracker unit is custom built by EliteForm and physical mountings are made by local manufacturing companies.
The first step in implementing this strategy involved a group of interns during of the summer of 2012 to launch the StrengthPlanner solution as a SaaS offering. Prospective customers can now sign-up for a 30 day trial and also purchase a subscription to the system. The next step is for this Raikes student team to create the ability to digitally deliver strength cards to athletes and allow athletes to submit lifting results back to coaches. This functionality has been requested by high schools that do not have the budget for PowerTracker units and by coaches who want to improve communication with remotely trained athletes.
The Raikes student team will work closely with the core EliteForm team as well as with prospective and current customers to determine the scope of work for this project. Development will commence with building a mobile tablet application for Android or iOS to deliver strength cards to athletes. We expect to release an initial version of this to beta customers by the end of first semester. The project scope will continue to evolve based on customer feedback. Known possibilities at this time include visually showing an athlete his development and expanding the delivery of strength cards to a web-based interface. This could change based on customer feedback and ideas from members of this team.
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