Associate Professor and W. W. Marshall College Professor
Amit Saini is an Associate Professor and W.W. Marshall College Professor of Marketing at the University of Nebraska–Lincoln. He conducts research in the area of management of marketing technologies (CRM, e-commerce, B2B Electronic Markets), business-to-business marketing, and marketing ethics. He has published in leading marketing journals such as the Journal of Marketing, Journal of Marketing Research, Marketing Letters, Journal of the Academy of Marketing Science, Industrial Marketing Management, Journal of Business Ethics, and Business Ethics Quarterly, and has presented his research at national and international conferences.
He has been a recipient of the CBA Best Research Paper award, the Department of Marketing Research award, and the Harold and Esther Edgerton Junior Faculty Award for 2006-2008 at UNL. He has also been a recipient of external grants for his research from the Marketing Science Institute (MSI) in Cambridge, MA, and the Institute of Study of Business Markets (ISBM) at Penn State.
Saini’s industry experience includes quantitative market research and IT sales management. He has taught courses in marketing management, marketing strategy, marketing channels, and sales management at the undergraduate, MBA, and Ph.D. levels. He was awarded the CBA Distinguished Teaching Award for 2007 and has thrice been recognized for outstanding contribution to students by the UNL Parents Association. Saini completed his Ph.D. (Marketing) at Washington State University, and his Bachelor of Engineering and Masters (Market Research) in India.