Robert Mackalski

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Robert Mackalski

Associate Professor of Practice J S Raikes School of Comp Sci & Mgmt University of Nebraska-Lincoln

Contact

Address
KAUF 123
Lincoln NE 68588-0690
Phone
402-472-6000 On-campus 2-6000
Email
robert.mackalski@unl.edu

Robert Mackalski is a marketing and branding specialist. He focuses on creating marketing and branding strategies in high growth companies. Prior to receiving his Ph.D. in branding from McGill University, Robert co-founded and led the sales and marketing efforts of the e-commerce company, Peachtree Network, and took it public. Robert splits his time among teaching, case writing, academic research on branding, and in support of organizations through advisory work.

Selected Publications

  • DiMuro, F., Robert Mackalski, C. Nelson, and Marc Ducusin, "Saska: From Saskatchewan Icon to National and International Brand," Ivey Business School Case W33452, February 2023.
  • Mackalski, Robert, Mary Dellar, and Marc Ducusin, "Defeat Duchenne Canada: Scaling Up a Charitable Organization," Ivey Business School Case W30129, February 2023.
  • DiMuro, Fabrizio, Robert Mackalski, Cheryl Nelson, and Marc Ducusin, “Runza: From Nebraska Icon to National and International Brand,” Ivey Business School Case W29265, December 2022.
  • Dellar, Mary, Robert Mackalski, Nicolette Papastefanou, and Marc Ducusin, “Cunningham’s Pub: Halle-Lujah for Wings,” Ivey Business School Case W25213, May 2022.
  • Mackalski, Robert, Marc Ducusin, Jake Sinclair and Alana D’Amico, “Dancing with the Stars: Denitsa Ikonomova,” Ivey Business School Case 9B20A067, July 2020.
  • Mackalski, Robert, Marc Ducusin, Marika Lapointe, and Emma Clayton, "Aliments Fody: Pour Croquer Dans la Vie," Ivey Business School Case 9B19AF002, February 2019.
  • Mackalski, Robert, Marc Ducusin, Marika Lapointe, and Emma Clayton, "Fody Foods: Eating Life to the Fullest," Ivey Business School Case 9B19A002, January 2019.
  • Britton, Rob, Robert Mackalski, Mary Dellar, and Mary Towers, "Intelligent Avionics: Breaking Into the Inflight Entertainment Industry." Ivey Business School Case 9B18A067, December 2018.
  • Mackalski, Robert, Alfred Jaeger, Marc Ducusin, and Phoebe Balshin, "Birks: The Sparkle of a Cherished Brand." Ivey Business School Case 9B18A014, February 2018.
  • Mackalski, Robert and Marc Ducusin, "Sante Au Naturel: Healthy to the Core." Ivey Business School Case 9B17A069, December 2017.
  • Mackalski, Robert, Delaney Brown, and Marc Ducusin, "Sportif MAA: 保持领先地位." Ivey Business School Case 9B17C046, August 2017. (Chinese version)
  • Mackalski, Robert, Delaney Brown, and Marc Ducusin, "Club Sportif MAA: Staying Ahead of the Game." Ivey Business School Case 9B17A046, August 2017.
  • Alvarez, Jose B., Robert Mackalski and Andrew Otazo, “Chilli Beans: Peace, Love, and Sunglasses.” Harvard Business School Case 516-020, March 2016.
  • Mackalski, Robert and Jean-Francois Belisle, “Measuring the Short-Term Spillover Impact of a Product Recall on a Brand Ecosystem.” Journal of Brand Management, August 2015.
  • Alvarez, Jose B., Robert Mackalski, Annelena Loeb, and Lisa Mazzanti. "Lufa Farms." Harvard Business School Case 514-008, October 2013.

Awards

  • Nominated, Case Centre 2023-2024 Case Competition in the Outstanding Case Writer Category, "Defeat Duchenne Canada: Scaling Up a Charitable Organization," Ivey Publishing, Scholarship/Research. (2023)
  • 2022-2023 Seacrest Teaching Fellow, College of Business, University of Nebraska-Lincoln, Teaching. (2022).
  • Nominated, Outstanding Case: Hot Topic for "Cunningham’s Pub: Halle-Lujah for Wings," Ivey Publishing, Scholarship/Research. (2022).
  • Nominated for "Outstanding Case Writer" for Club Sportif MAA: Staying Ahead of the Game, Ivey Publishing. (2018).
  • Desautels DDSS Excellence in Teaching Award, McGill University. (2007 - 2014).